About Sunlure
SUNLURE is the global pioneer in premium soft predator lures. Established in 2015 and engineered under the PROBEROS group, everything we build exists for one reason — to unlock the ultimate predator potential for anglers worldwide.
Engineered under the PROBEROS umbrella
Established in 2015, SUNLURE is the premier soft bait brand proudly engineered under the corporate umbrella of PROBEROS, a world-renowned leader in professional fishing tackle. Operating a fully integrated ecosystem that blends advanced R&D, structural design, massive manufacturing and global distribution, SUNLURE is dedicated to unlocking the ultimate predator potential for anglers worldwide.
Soft baits built to move water
Leveraging PROBEROS's bulletproof supply chain network, SUNLURE focuses strictly on the elite soft bait sector. Our pro-grade tactical weapons — ranging from the viral “Sea Urchin” tentacle grubs and 5.36 oz giant twin-tail trailers to our 2026 revolutionary hybrid swimbaits fusing ABS armour hard-heads with supple PVC tails — are masterfully crafted to push massive water walls and trigger purely instinctual reflex strikes from trophy monsters.
A footprint that spans every major fishery
With over a decade of international market dominance, SUNLURE has established a powerful retail and wholesale footprint spanning North America, Europe, South America, Southeast Asia, and the Japan/Korea regions. We are not only a mandatory choice in the tackle boxes of millions of global anglers, but also a rock-solid, premier one-stop supply chain partner for Amazon sellers, independent e-stores and leading brick-and-mortar tackle dealers worldwide.
Factory-direct terms for our partners
We shatter traditional retail markups by offering our global commercial partners factory-direct wholesale pricing, flexible OEM / ODM customization, and turnkey zero-risk Dropshipping and Consignment solutions.
- Factory-direct wholesale pricing
- Flexible OEM / ODM customization
- Turnkey dropshipping with zero inventory risk
- Consignment programs for qualified dealers
One-stop soft bait innovation.Your passion, our business — globally delivered.