About Sunlure

SUNLURE is the global pioneer in premium soft predator lures. Established in 2015 and engineered under the PROBEROS group, everything we build exists for one reason — to unlock the ultimate predator potential for anglers worldwide.

Engineered under the PROBEROS umbrella

Established in 2015, SUNLURE is the premier soft bait brand proudly engineered under the corporate umbrella of PROBEROS, a world-renowned leader in professional fishing tackle. Operating a fully integrated ecosystem that blends advanced R&D, structural design, massive manufacturing and global distribution, SUNLURE is dedicated to unlocking the ultimate predator potential for anglers worldwide.

Soft baits built to move water

Leveraging PROBEROS's bulletproof supply chain network, SUNLURE focuses strictly on the elite soft bait sector. Our pro-grade tactical weapons — ranging from the viral “Sea Urchin” tentacle grubs and 5.36 oz giant twin-tail trailers to our 2026 revolutionary hybrid swimbaits fusing ABS armour hard-heads with supple PVC tails — are masterfully crafted to push massive water walls and trigger purely instinctual reflex strikes from trophy monsters.