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Soft Baits

Soft plastic fishing lures: shads, grubs, curl tails and lead-headed soft baits.

23 products

Frequently Asked Questions

What are soft baits, and which fish can I catch on them?

Soft baits are flexible PVC lures with a swimming or vibrating tail action that predatory fish strike on instinct. The Sunlure soft bait range runs from 8.5 cm / 12 g inshore bodies up to 22.8 cm / 277 g deep-drop baits, and covers freshwater pike, musky, zander, perch and largemouth bass as well as saltwater sea bass, cod, halibut, bluefish and tuna, depending on the model. Every product page lists the exact target species under Specifications.

Which soft bait shape should I choose: shad, curl tail or fork tail?

Paddle-tail (shad) bodies kick hardest on a straight, steady retrieve and are the safest all-rounder. Curl-tail grubs such as the SL1003 (16.5 cm and 22.8 cm, 26 g and 58 g) sweep widest and slowest, which is what cold-water and heavily pressured pike respond to. Fork-tail baits such as the pre-rigged SL1011 track straight at speed and sink fast, making them the choice for deep vertical work rather than shallow cover.

Do Sunlure soft baits come pre-rigged with hooks?

Most Sunlure soft plastics ship as unrigged bare bodies with no hook and no internal weight, so you match them to your own jighead. The SL1002, SL1003 and SL1004 monster swimbaits are unrigged and pair with jigheads from 10 g to 150 g, screw-lock stinger harnesses or offset EWG hooks. Three families arrive ready to fish: the SL1011 fork tail (internal wire harness, dual forged single hooks, 36-277 g), the RL5601 paddle tail (built-in weighted jig head, 12-170 g) and the SL1012-SL1014 hybrids, whose ABS hard heads carry factory-mounted treble hooks. The exact rigging is listed on each product page under Specifications.

How do I rig a soft plastic swimbait for pike and zander?

For pike, thread an 8 in / 20.3 cm SL1002 paddle tail onto a shallow-screw stinger harness so the body tracks straight, and add a single stinger behind the tail to convert short strikes. For zander in current, drop to the 6 in / 15.2 cm body on a 10-30 g jighead, keep the rod tip low and make long, slow lifts so the tail thumps as the bait falls. Always check local regulations first: some waters permit single hooks only.

How much is shipping, and can I return a soft bait I have already fished?

Shipping is a flat $5.99 worldwide and free on orders over $100, whatever the size of the order. Orders are processed in 1-2 business days and arrive in 7-15 business days with a tracking number by email. Yes, you can return a bait you have already fished: fish any Sunlure bait for 30 days and if a bait fails you, send it back and the refund goes to your PayPal account within 3-5 business days.

30-day fish-it guarantee

Fish your Sunlure baits for 30 days. If a bait fails on you, send it back and we make it right. Read the returns policy →